ROYAL FERN BY DR TIMM GOLUEKE PACKAGING DESIGN

PACKAGING DESIGN FOR ROYAL FERN FIRST LAUNCHED PRODUCTS

Renowned dermatologist Dr. Timm Golueke is the creator of Royal Fern. Thanks to his many years of clinical experience, both abroad and at his clinic in Munich’s Maximilianstrasse (established 2004), Dr. Golueke is deeply familiar with the wide range of hopes, needs, uncertainties, and aspirations around skin and skin care today – not least, the complex topic of aging.

In 2012, Dr Timm Golueke commissioned Julia Restoin Roitfeld to design the packaging or his luxury skincare line. Golueke already had a font, and clear idea of what he liked, which led to a very organic product design development and collaboration with Julia, sharing both a love for sleek, minimal timeless design.

Together, they worked on sourcing the best quality packaging, bottles and boxes

The design process challenged combining a luxurious quality packaging with functionality. Making sure the serum and cream were all user friendly, while maintaining their longetivity.

Today, the packaging remains the same, highlighting the longetivity of its original design.